I love, love, LOVE, an iconic piece of advertising that requires no copy. (Yes, yes, I’m the rare copywriter who actually hates copy. No, I don’t hate copy, but I value a good message over good copy).
This is so beautiful, so smart, so engaging. It’s not necessarily quick, but that’s what’s compelling. It takes a minute to understand what you are looking at, and in that minute, you get that pow reaction.
My only worry is that it might not resonate with younger audiences. I mean, do today’s 20-and-unders (who very well could be an audience for this message) even know about this game? (The 23-yr-olds in my office (an N of 3) say, yes THEY know it, but they too doubt their younger counterparts would). Food for thought, I guess.